KOMEN ST. LOUIS RACE FOR THE CURE®

RACE MARKETING & IMPRESSIONS

In 2013, more than 40,000 women, men and children participated in the 15th annual Komen St. Louis Race for the Cure. The Race had 63 sponsors. Twenty-six sponsors were on hand Race day to showcase their products and services to Race participants visiting Sponsors’ Square.

Race sponsors receive exposure in a wide variety of outlets such as:

Race T-Shirts

60,000+ Race T-shirts were distributed and included the logos of Local Presenting, Platinum and Gold sponsors and names of Silver, Bronze and Pewter sponsors.

Race Registration Forms

40,000 registration forms were distributed with the the logos of Local Presenting, Platinum, Gold and Silver sponsors along with the names of Bronze and Pewter sponsors.

Race Posters

2,000 Race posters were distributed with the logos of Local Presenting and Platinum sponsors and names of Gold, Silver and Bronze sponsors.

Komen St. Louis Website

Logos of Local Presenting, Platinum and Gold sponsors were displayed on the Race sponsorship page. Names were listed of the Silver, Bronze and Pewter sponsors. The site received 150,000 unique visits from January through June.

2013 Reach

  • 77% female; 23% male participants
  • 3,714 breast cancer survivors
  • 74% registered as part of a team
  • 73% registered online